About AnmarBookings
We built the platform we wanted while building real marketplaces.
AnmarBookings isn’t theoretical. It grew out of real projects where “plugin soup” became fragile, expensive, and hard to maintain—especially once you add multiple vendors, locations, staff, reporting, and workflows.
The Catalyst: Instead of stacking 5–10 plugins (and living with breakages on every update),
we designed one cohesive engine that behaves like a modern SaaS platform—while living inside WordPress,
so you own your data and aren’t forced into monthly platform fees.
Why We Exist
Most booking tools are built for a single business. If you’re building a platform, a directory, or managing multiple brands,
those tools bend until they break—then you end up paying for custom glue code forever.
The Problem
From Plugin Soup → One Engine
Theme + booking plugin + add-ons + memberships + forms + CRM + “just one more plugin” turns into a fragile stack.
The real cost becomes maintenance, conflicts, and downtime—not the license fees.
The Philosophy
SaaS-Level UX in WordPress
WordPress doesn’t have to feel like WP-Admin. We build frontend dashboards and flows that feel like modern software—
without taking control away from the site owner.
The Promise
Own Your Data. Keep Your Freedom.
Self-hosted by default. Your infrastructure, your database, your rules.
No forced monthly fees just to access your own customers and operational data.
Product Principles
How we decide what to ship. If a feature doesn’t improve clarity, stability, or long-term scalability—it doesn’t get built.
Platform First
We design the data model before the UI. If it breaks structure or scale, we don’t ship it.
Workflows > Workarounds
We’d rather give you one strong workflow system than ten small plugins that don’t connect.
Operational Reality
Built for real deployments—where uptime, reporting, and integrity matter.
Perfection & Polish
World-class UI/UX isn’t decoration—it reduces support, increases adoption, and keeps teams moving.
From Projects
to Product
A simplified view of the journey from “we need something better” to “this should be its own product.”
First builds, same ceiling.
2006 →
We started building websites in 2006 with Dreamweaver. Then we got exposed to the Content Management Systems.
WordPress became the long-term focus.
15+ years
Early CMS work included Joomla, but the last 15+ years have been deeply focused on WordPress, shipping client builds,
custom systems, and scalable architecture.
Company formed.
June 2021
The work matured into a formal company structure, so the product can be supported, improved, and expanded for the long term.
AnmarBookings: one cohesive engine.
Today
A unified engine powering appointments, classes, and marketplace-style operations built with an “own your platform” mindset.
Who’s Behind It
AnmarBookings is built by implementers first—people who ship production systems, not just demo features.
“We wanted a booking platform we’d be proud to use on high-stakes projects—where downtime and data issues aren’t acceptable.
AnmarBookings is the product of that pressure.”
— Built for clarity, stability, and scale. Designed to move WordPress forward with modern frontend-first dashboards.
Founder
Mario Nurse
Founder • Full-Stack Developer (React, PHP, Laravel, WordPress) • AI Integrations
A versatile full-stack builder focused on bringing SaaS-level UX and enterprise-grade structure to WordPress—without locking customers into monthly platform fees.
- Building websites since 2006; WordPress-focused for 15+ years.
- Strong emphasis on frontend dashboards (beyond WP-Admin) and modern product UX.
- Experience shipping production systems across complex real-world domains.
Company
Registered Entity & Location
We operate through a registered company structure so customers can buy with confidence and we can support the product long-term.
- Legal entity: AnmarNetwork LLC
- Founded: June 2021
- Registered in: Wyoming, USA
- Operating location: Operating from Barbados
- Company website: anmarnetwork.com
- Business email: team@anmarnetwork.com
Refund policy: Our 30 days money-back guarantee is shown on the pricing page and checkout so buyers always see it at the decision point.
Looking Ahead
We’re launching with Appointments & Classes, but the engine is built to expand into Events, Rentals, and other “platform-grade” booking models, without forcing you into multiple disconnected plugins.
Short Term
Deepen the core experience: workflow tooling, analytics, and hardened marketplace payment flows (Stripe/PayPal).
Medium Term
Ship Events, Rentals, and Table Management on the same engine—keeping data, reporting, and configuration coherent.
Long Term Vision
Make AnmarBookings the default engine for serious booking platforms on WordPress—supported by templates and a partner ecosystem.
Build on the engine we use ourselves.
If you’re building an ambitious booking platform and want a cohesive engine with SaaS-level UX—without losing WordPress freedom—let’s talk.
Founders Edition includes direct access to product evolution and early partner opportunities.
